Founder's Message

From humble beginnings to expansive horizons, our journey has been defined by unwavering dedication and a passion for excellence. Today, we stand proud, driven by a vision to innovate and lead across diverse industries. Together, we forge ahead, shaping a future of limitless possibilities.

- Sharif Ahmed Ba’alawi

Our History

"The journey of SAS Worldwide General Trading LLC began in 1979 when our founder, Mr. Sharif Ahmed Ba’alawi, started his business. Born into a small business family, Mr. Ba’alawi's dedication and entrepreneurial spirit led to the establishment of SAS Worldwide in 1991."

"Over the years, we have grown to become a leading name in the import and export industry, recognized for our reliability and excellence in service. With over 45 years of business experience, we continue to expand our horizons, delivering quality and value to our customers. We have successfully traded and delivered over 2 million metric tons of sugar across East Africa, making us a trusted supplier in the region. Our extensive dealings in cooking oil from Indonesia, Malaysia, and the UAE ensure premium quality for our clients. Additionally, we specialize in importing and exporting high-quality rice, catering to diverse market needs. These achievements underscore our commitment to excellence and customer satisfaction, driving us to innovate and lead in our industry."

Our Values & Commitment

At SAS Worldwide General Trading LLC, we uphold a steadfast commitment to excellence and sustainable practices. We strive to deliver exceptional quality in every aspect of our operations, ensuring customer satisfaction, stakeholder value, and environmental responsibility. Our dedication to ethical business practices and sustainable growth drives us to innovate and lead in our industry.

Key Assets and Ventures

Driving Regional Infrastructure and Industry Excellence through Strategic Ventures.

Telecom Somalia

"We hold substantial shares in GSM telecom providers, enhancing our presence in Somalia. This strategic investment allows us to contribute significantly to the region's telecommunications infrastructure."

United Bottling Co.

"As co-owners of the only Coca-Cola bottling company in Somalia, we play a crucial role in the production and distribution of soft drinks, ensuring quality and refreshment for consumers."

MSC Liner Agent

"We are the official agents for MSC liners at the ports of Mogadishu and Kismayo, providing vital logistics and shipping services to facilitate smooth and efficient trade operations."

Berbera Flour Mill

"Our major shareholding in one of the largest flour mills in Somalia enables us to support the local food industry, providing high-quality flour products to meet market demands."